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Increase Website Traffic using AdWords & AdWords Editor

Adwords SEO tools

When website competition is high, good SEO (search engine optimization) may not be enough to boost your website to the top of Google Search.

Using Google AdWords is an effective way to target specific audiences and drive traffic to your business. AdWords allows businesses to targent Google Ads for certain keywords, geographical locations, and demographics.

If your customers are in San Francisco, for example, you can choose to target only searchers in that city. Let’s say your business is high-end real estate; you could also choose to focus on only high-income users.  Google AdWords will also help you tailor the messaging of your ad by revealong which keywords are searched on most often. However, note that highly competitive keywords also cost more.

AdWords additionally provides exclusions of certain audiences and keywords to further narrow in on your target. For example, if you are selling products for infants and toddlers, you might want to eliminate users who search for “babysitting” or “child care.”

Another big advantage of Adwords is the ability to specify the maximum amount of money you want to spend each month on pay-per-clicks (PPC).  It’s a great way to not only control your budget but to test certain keywords and audience specifications. You might start your first ad at $50 a month, tweak it depending on results, and then increase it to $100 a month.

Add words can be a bit complicated, so, to avoid spending money on ineffective ads, I recommend hiring an expert. Kaira is experienced in SEO, AdWords, and Adsense services. Contact us to see how we can help. 

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What is SEO?

Bay Area SEO companiesSEO stands for “search engine optimization.” Search engine optimization is when your website is “optimized” for Google and other search engines. This ensures users can easily find you online and you move closer to a higher ranking in search results.

With effective SEO, Kaira has been able to move clients to the top five in the Google search results page, including #1 (see Client Work and note that even the 5th place is incredibly difficult to place when competition is extremely high). Our clients still remain at the top, and their websites often drive many hundreds times more traffic than before hiring us.

Why hire an expert?

There’s a lot more to effective SEO than just keywords and guessing what a user might type in during their search. Knowing what it takes to drive traffic to a website takes training, knowledge, research, experience, and using the right tools like AdWords. It’s not as simple as just adding keywords to your homepage or writing a blog.

If you want the best cup of coffee, you hire a barista. If you want the best SEO, you hire an SEO expert. As an SEO company, we provide knowledgable and top-notch marketing, including SEO Services. Contact us for more info on how we can help!

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