Increase Website Traffic using AdWords

Adwords SEO tools

When website competition is high, good SEO (Search Engine Optimization) may not be enough to boost your website to the top of Google Search.

Using Google AdWords is an effective way to target specific audiences and drive traffic to your business. AdWords allows businesses to targent Google Ads for certain keywords/phrases and geographical locations. Specifying a limited location can be especially useful for small businesses.

If your customers are in San Francisco, for example, you can choose to target only searchers in that city. Let’s say your business is high-end real estate; you could also choose to focus on only users in high-income zip codes.  Google AdWords will also help you tailor the messaging of your ad by revealing which keywords are searched on most often. However, note that highly competitive keywords also cost more.

What’s really helpful is that AdWords shows you what keywords are most popular for your add and how many clicks each get. This helps you create exclusions of certain audiences and keywords to further narrow in on your target. For example, if you are selling products for infants and toddlers, you might want to eliminate users who search for “babysitting” or “child care.”

Another big advantage of Adwords is the ability to specify the maximum amount of money you want to spend each day and month on pay-per-clicks (PPC – when someone clicks on your ad).  It’s a great way to not only control your budget but to test certain keywords and audience specifications — and trust me, there usually is a bit of adjustment you’ll repeatedly do when testing your ad on your audience. A good start is $50-100 a month. Cost per clicks depends on the business and competition. Some companies shell out several hundreds a month on clicks to get to the top of Google Search.

Some business don’t thrive with Adwords and require different marketing avenues. An AdWords specialist can test an ad in your market or just know from experience whether AdWords channel is right for you.

AdWords can be a bit complicated, so, to avoid spending money on ineffective ads, I recommend hiring an expert. Kaira is experienced in SEO, AdWords, and Adsense services. See our Work and case-study for recent AdWords projects. Contact us to see how we can help!

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What is SEO?

Bay Area SEO companiesSEO stands for “search engine optimization.” Search engine optimization is when your website is “optimized” for Google and other search engines. This ensures users can easily find you online and you move closer to a higher ranking in search results.

With effective SEO, Kaira has been able to move clients to the top five in the Google search results page, including #1 (see Client Work and note that even the 5th place is incredibly difficult to place when competition is extremely high). Our clients still remain at the top, and their websites often drive many hundreds times more traffic than before hiring us.

Why hire an expert?

There’s a lot more to effective SEO than just keywords and guessing what a user might type in during their search. Knowing what it takes to drive traffic to a website takes training, knowledge, research, experience, and using the right tools like AdWords. It’s not as simple as just adding keywords to your homepage or writing a blog.

If you want the best cup of coffee, you hire a barista. If you want the best SEO, you hire an SEO expert. As an SEO company, we provide knowledgable and top-notch marketing, including SEO Services. Contact us for more info on how we can help!

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Pinterest: Visual Microblogging

Pinterest has quickly become one of the popular social media tools among other top contenders such as

social media marketing seo

Twitter and Facebook. The founders of this San Francisco-based startup have created the equivalent of a

Twitter-lilke microblogging platform — except through images. Rather than a 140 character-limit, users are allowed one image, a short message, and a URL.

Pinterest is an extremely effective social media marketing and SEO tool than many businesses have yet to discover. Pinterest “pins,” an equivalent of a post, but with image emphasized, become indexed in Google searches, and therefore, posting Pinterest pins can be a great way to market your business and products.

What’s more, humans are visual. On Twitter, one trick to getting more noticed is attaching an image to your tweet. On Pinterest, all posts are visual, so it’s easier for the human eye to navigate, identify, and highlight.

Many retailers have discovered that Pinterest is a great tool on which to sell their products. With keywords that describe an item, a prospective customer can quickly get a visual of the item on Google, click to Pinterest for a brief description, and click on the photo to direct to the business site.

If you aren’t using Pinterest to market your business, you should consider it. Like all social media sites, not every business should market on all sites, but if your potential customers have a better chance of finding what you sell through Pinterest, it’s a tool you might explore.

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Facebook Timeline – Helpful or Hurtful?

In January 2012, Menlo Park, CA based Facebook Inc released a new user interface (UI) called Timeline. Timeline replaced the current UI for Facebook Fan and Group pages, but still remains optional for individual profiles.

The new UI overhaul is a vastly different look and feel from the previous Fan/Group pages and current, optional previous profile pages. According to the Facebook blog, Timeline is “where you can tell your story from beginning, to middle, to now.” Appropriately, there’s a vertical timeline-esque feature on every page, where users can click through the history of posts from the day the page was created until the present.

Surely, Facebook spent quite a bit of time and money into the new look. But did they truly deliver what users want? The answer is debatable.

Many people don’t adapt well to such great leaps and bounds of changes. Do an Internet search on “timeline” and you’ll find all sorts of varied opinions on it. Some think it’s “snazzy” while others say it’s “so much work.” A few have even started Fan pages on how much they dislike it (see “I hate FB Timeline, and want to disable it ASAP).”

Given so many disgruntled comments and extreme reactions, one might truly wonder how much time Facebook actually spent on developing Timeline, researching user desires and reactions to the overhauled look. When we think of Google interfaces, generally, we feel they “did it right.” This is because (this author happens to know) Google spends a lot of time on UI research, employing people with big, fancy PhD titles to manage the efforts.

Of course, Google doesn’t always get it right (remember Google Buzz?). Like Google, it’s suspect that Facebook has entered that period where they are so cash-heavy, they are now looking for ways to spend it. Unfortunately, this can lead to romantic and narcissistic visions of grandeur and designing products that companies (or leaders) think users want — rather than really delivering what they need.
Hopefully, next year, Facebook users will either forget their UI was ever changed or fall in love with it. Right now, however, I feel sorry for the Timeline Product Manager.

Timeline: good or bad? What do you think?

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Yelp helps drive local business accountability

As more consumers look to the local business review and rating site, Yelp, merchants and service providers are finding themselves reviewed like never before. Yelp was founded in 2004 and built “to help people find great local businesses like dentists, hair stylists and mechanics.” From 2007, site reviews grew from less than one million to about four million by 2008.

Initially, Yelp seemed to spark popularity for restaurant and coffee shop reviews, but the range of businesses being reviewed has increased dramatically as its number of visitors has increased. Do a local search on Yelp now and you’ll find reviews for practically anyone who sells goods or provides a service, from moving companies to psychiatrists.

Many companies who’ve heard about Yelp have signed up for their free account, manage their profile and — if their smart — attempt to manage customer feedback. This includes damage control, when a customer leaves a negative review. Yelp allows businesses to comment on reviews and send messages to reviewers. Often, a reviewer will update negative feedback with a positive comment about how the business apologized or compensated for some lack of service. Some businesses take it a step further and ask their customers right after purchase to leave a review on Yelp.

Sadly, it also seems that some businesses aren’t yet informed about Yelp or don’t care about negative reviews. And that can hurt them. A co-owner of a San Francisco based moving company says, “Oh that Yelp….I don’t pay any attention to it.” I’m guessing he didn’t like what some people had to say (and some reviewers can be harsh with their comments). Unfortunately, what business owners like this fail to realize is that customers care about what others are saying and they’re making informed decisions on what businesses to patronize from Yelp reviews.

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