Adwords SEO tools

When website competition is high, good SEO (Search Engine Optimization) may not be enough to boost your website to the top of Google Search.

Using Google AdWords is an effective way to target specific audiences and drive traffic to your business. AdWords allows businesses to targent Google Ads for certain keywords/phrases and geographical locations. Specifying a limited location can be especially useful for small businesses.

If your customers are in San Francisco, for example, you can choose to target only searchers in that city. Let’s say your business is high-end real estate; you could also choose to focus on only users in high-income zip codes.  Google AdWords will also help you tailor the messaging of your ad by revealing which keywords are searched on most often. However, note that highly competitive keywords also cost more.

What’s really helpful is that AdWords shows you what keywords are most popular for your add and how many clicks each get. This helps you create exclusions of certain audiences and keywords to further narrow in on your target. For example, if you are selling products for infants and toddlers, you might want to eliminate users who search for “babysitting” or “child care.”

Another big advantage of Adwords is the ability to specify the maximum amount of money you want to spend each day and month on pay-per-clicks (PPC – when someone clicks on your ad).  It’s a great way to not only control your budget but to test certain keywords and audience specifications — and trust me, there usually is a bit of adjustment you’ll repeatedly do when testing your ad on your audience. A good start is $50-100 a month. Cost per clicks depends on the business and competition. Some companies shell out several hundreds a month on clicks to get to the top of Google Search.

Some business don’t thrive with Adwords and require different marketing avenues. An AdWords specialist can test an ad in your market or just know from experience whether AdWords channel is right for you.

AdWords can be a bit complicated, so, to avoid spending money on ineffective ads, I recommend hiring an expert. Kaira is experienced in SEO, AdWords, and Adsense services. See our Work and case-study for recent AdWords projects. Contact us to see how we can help!