Adwords SEO tools

When website competition is high, good SEO (search engine optimization) may not be enough to boost your website to the top of Google Search.

Using Google AdWords is an effective way to target specific audiences and drive traffic to your business. AdWords allows businesses to targent Google Ads for certain keywords, geographical locations, and demographics.

If your customers are in San Francisco, for example, you can choose to target only searchers in that city. Let’s say your business is high-end real estate; you could also choose to focus on only high-income users.  Google AdWords will also help you tailor the messaging of your ad by revealong which keywords are searched on most often. However, note that highly competitive keywords also cost more.

AdWords additionally provides exclusions of certain audiences and keywords to further narrow in on your target. For example, if you are selling products for infants and toddlers, you might want to eliminate users who search for “babysitting” or “child care.”

Another big advantage of Adwords is the ability to specify the maximum amount of money you want to spend each month on pay-per-clicks (PPC).  It’s a great way to not only control your budget but to test certain keywords and audience specifications. You might start your first ad at $50 a month, tweak it depending on results, and then increase it to $100 a month.

Add words can be a bit complicated, so, to avoid spending money on ineffective ads, I recommend hiring an expert. Kaira is experienced in SEO, AdWords, and Adsense services. Contact us to see how we can help. 

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