How to Attract and Keep Twitter Followers

This is my third week on Twitter. I have over 300 Followers, so I imagine I must be doing something right!

Truth is: I Love Twitter. I mean love it. So, that probably helps a lot. However, I think I have learned a few good tips I’d like to share that I believe will help you attract and retain Twitter followers.

  1. Be Interesting – Don’t tweet about the mundane such as what you ate for dinner, how cute your dog is (okay, they are, but unless they’re exceptionally special, we probably don’t care enough), or how you’ve just finished your laundry. Yawn. That stuff will leave us bored and to the Unfollow button.
  2. Be Creative – Be different. Don’t just tweet the same stuff everyone else is. Tweet tweets that are unique to you. You have a lot of competition.
  3. Don’t just RT others – This may be a personal anti-preference, but if I see a lot more RT’s (Reply – Tweets) thank original tweets from the person, I won’t follow them. It’s hard to follow a discussion between tweeters, so come up with some interesting things to say by yourself.
  4. Acknowledge your Followers – This gets much harder to do as your Followers grow, but I still believe in the “connection” between people and there’s nothing like a “Thank You” to those who follow you. People like to feel appreciated. Let them know you appreciate them! After all, without them, you are a voice on a deserted planet.
  5. Follow – Follow those who follow you and follow those who don’t. Followers you engage with and learn from also help you gain more followers. Now, does this mean you have to follow every person who follows you? That’s unclear to me at this moment. There’s a certain psychology to reciprocity; meaning that if I do something for you, you’re more likely to do something for me in return. But I don’t believe that every person you follow is going to reciprocate. So, my tip is to follow whom you find interesting and things will fall into place.
  6. Engage – Interact with both your Followers and whom you follow. Engaging gets you noticed, builds relationships, and helps build your reputation as a serious Tweeter.

Questions? Feel free to Follow me and drop me a line on Twitter! I’m usually there – @kairaca.

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Be Careful What you Ask for – Social Networking Saturation Point

Being very excited about social media and networking online (I’m a “community builder” by nature), I found myself adding more and more connections to my LinkedIn, Facebook, Twitter lists. An experienced networker will find that, the more connections you have, the more you tend to attract. And, probably somewhat similar to offline networking, the more connections you have, the more busy you find yourself.

Offline, you may find yourself faced with more phone calls, more discussions. Online however, you find yourself swamped with more emails, more “clicks” to accept connections, more time reviewing new Friend’s or Follower’s profiles.

The good and the bad however is that it happens to be a LOT easier to accumulate connections in your online network. Many big networkers have more than 500 people on each social media site. Some have 1000.

At some point, a big online networker will reach their Saturation Point. At only 150 Followers with my Twitter Profile within the past three weeks, I’m feeling it hard already. The Facebook and the LinkedIn connections I can handle more easily (although click Accept, Thanks, Review, click Accept Thanks, Review 50 times in one day on LinkedIn is a bit tiresome). But the 10 to 20 to 30 a day Twitter followers is getting me.

You see, for each one of those Twitter followers, I like to review their Profile, see if I want to follow them. I usually choose to follow several of them. Then, I like to thank my followers, which requires me to Tweet each one of them (I’ll do it in one to two group tweets). Even after that, I may want to engage in a discussion with some of them, make a comment on one of their tweets. All of these tasks are very important. In fact, all of them helps me promote my own page and increase my followers. But you can see the ever-growing chain of reaction here. This is why I say, Be careful what you ask for!

A large network of Friends and Followers may seem hip, cool, exciting, but can one sustain it?

So, I ask myself, are these conglomerate social networkers really engaging well with their followers? Even working on it full-time, how can they possibly review 100+ followers a day, let alone even thank them all? They probably can’t.

So, the next question that follows is, What is the ideal maximun point of saturation for one social media marketer?

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More Support for Full-time Social Media Staff

Per my earlier article on how much time social media marketing can take, I’d like to follow up with this blog from supporting the need and understanding to businesses that social media marketing takes a big — but a necessary — commitment.

It highlights Ford, Pepsi, and others who are leading the trend in focusing and realizing the benefits of social media.


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Social Networking Takes Time

If you are planning to take social networking seriously, whether for business or personal use, be prepared to allocate at least 30-60 minutes a day to keeping in touch.

If you are a business wanting to partake in social media to promote yourself, you could seriously delegate one person to a 1/2 to full day on social media and blogging sites, networking with current and potential customers and getting your “buzz” out.

Consumer social media marketing takes 2x the time

Networking and blogging for B2B can take enough of your precious minutes. You’ll see yourself mostly on LinkedIn, Twitter, and blogging sites — writing, connecting, promoting, answering and informing. But consumer attention can take up to twice amount of that time because there are multiple — and worthy — avenues to reach consumers.

Facebook, MySpace, blogs, and Twitter are where you’ll want to focus consumer attention most, but there might be additional sites, depending on your brand. Adding connections (“Friends”), writing blogs, answering questions, creating and maintaining “Pages,” promoting new features/products/services, updating your current and prospective customers takes time and organization (just thinking about it tiring – whew!).

So, if your new “social media” expert explains that they’re spending most of the day evangelizing your product, don’t be surprised. The question you’ll ask yourself is whether it’s worth it. After all, a part to full-time salary for something that almost seems “fun” might appear a bit trivial. But the answer is a big YES. Allocating resources for social media sites and social networking is very worth it. With proper and consistent evangelizing, you’ll see results sooner than you think.

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